Innovation Management & Serious Gaming
Developing Ideas into Realized Propositions

The innovation platform consists of multiple components that can be used independently or fully integrated to deliver solutions, ranging from idea collection through competitive development and validation of ideas to complete propositions.

Innovation Platform Overview

From collecting ideas to realizing propositions, together with your stakeholders

The innovation platform consists of two components that can be used independently or fully integrated to deliver solutions ranging from idea collection through competitive development and validation of ideas to complete propositions.

  • Not only collecting ideas, but also developing them into successful propositions
  • Engage a large number of stakeholders
  • Innovation becomes an engaging activity at all levels of the organization
  • Transparency and progress monitoring throughout the innovation process (funnel management)
  • More cost-effective and educational than offline innovation methods
  • Knowledge sharing and continuous learning
  • Interaction and engagement

The Serious Gaming Principle

Ideas are developed into complete propositions through multiple rounds

In the first round, participants can submit an idea if it is not yet available from the ideation or crowdsourcing phase. Each round focuses on a specific theme with questions that participants elaborate upon. Other participants can evaluate these contributions through feedback and investments.

The idea that has received the most investments across all rounds is evidently the most promising, developed into a proposition ready for implementation.

principle of the innovation process through serious gaming

Healthy Competition, Knowledge Sharing and Engagement

The approach centers on healthy competition where knowledge sharing, collaboration, commitment building and engagement are paramount. The innovation platform includes a knowledge base, collaboration tools, forums and models. In addition, participants have the ability to share documents, videos and other content with one another.

In each round, information is made available to participants to help them develop their responses to questions as effectively as possible within the idea or proposition. Popular frameworks such as Business Model Canvas, Lean Canvas, Proposition Canvas and Customer Journey Maps can be applied.

  • Active participation and collaboration to develop propositions
  • Proposition components are developed across multiple rounds
  • Competition takes place individually and/or in teams
  • Participants and teams invest in each other's propositions and provide constructive feedback
  • Extensive interaction, knowledge sharing and learning
  • Compatible with offline sessions (workshops, plenary sessions)
  • Fully customizable to your business challenge
  • Result: propositions that can actually be implemented!

Funnel Management

The innovation platform as the driving force of your stage-gate innovation process

The innovation platform is perfectly suited for managing an innovation funnel. A stage-gate process can be implemented seamlessly, with innovation management overseeing the entire funnel.

Ideas and propositions can be enriched with additional information (custom variables):

  • Innovation type
  • Risk
  • Budget (revenue expectations, operational costs, investments, etc.)
  • Time to market
  • Expected product lifecycle
  • Required competencies and resources

This information can be quantified and visualized in a dashboard, providing insight into the value within the innovation funnel. Strategic decisions can be made based on this information, enabling the development and management of a balanced innovation portfolio.

building an innovation funnel

Ready to Address Your Innovation Challenge?

The innovation platform is fully customized to your organization, innovation challenge and brand identity. Contact us to explore the possibilities.

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