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Together.
Involve employees and stakeholders in identifying opportunities and threats, powered by collective intelligence.
Who analyses the external environment of your organisation? In most cases it is one person, which increases the risk of blind spots and strategic mistakes. With Innofication Trend Watching, you involve everyone in identifying relevant developments.
One perspective is not enough
Strategic decisions too often rely on the analysis of a single expert. Trends are missed and opportunities left unexploited.
Blind spots
One analyst can never pick up all relevant signals from all domains.
Untapped potential
Employees and stakeholders observe relevant developments every day, but are rarely heard.
Fragmented insight
Without a structured collection approach, valuable signals disappear in the noise.
A campaign for collective environmental analysis
Participants describe developments, assess each other’s contributions and shape the strategy. Structured and scalable.
Identify
Participants describe a development as an opportunity or threat, placed in a PESTEL category.
Assess
Participants give likes and feedback on each other’s contributions and link strengths or weaknesses to the trend.
Prioritise
The platform identifies the most urgent developments based on collective input.
Take action
The results are translated into strategic focus areas supported by the entire organisation.
What participants can do
Everyone contributes from their own perspective, collectively building a broadly supported environmental analysis.
- Describe developments as an opportunity or threat
- Estimate timing on a short or long term basis
- Apply PESTEL categorisation
- Link strengths and weaknesses to relevant trends
- Assess each other’s contributions with likes and comments
- Configure at division or department level
What you receive
Spider diagrams
Visualisation of identified developments per PESTEL category, immediately insightful for everyone.
Strategic dashboard
Overview of the most critical trends for the coming decade, based on collective input.
Comparative analysis
External developments compared against internal capabilities, forming the basis for targeted strategy.
Ready to explore the future together?
Request a demo or contact us. We tailor the campaign to your organisation, division or department.
Request a demo Contact us
Innofication provides idea and innovation management software and services that help organisations innovate more successfully — from idea to successful proposition.