Our innovation platform offers solutions for ideation, crowdsourcing, innovation management, innovator accelerators, business modeling, and customer experience.

Innofication supports organisations in stimulating innovation and entrepreneurship. Our innovation management software is a valuable and often essential instrument in this process, but it is not an end in itself.

Our Story

The concept of Innofication emerged in 2014 from the shared experiences of consultants, innovation managers, entrepreneurs, and change managers working to realise change in practice.

New initiatives are launched far too often at a high level of abstraction, with no clear end result defined in advance. That alone is rarely the biggest problem, but the employees who will ultimately work with the outcome are frequently not involved in the early stages. The result is a lack of commitment from both staff and other stakeholders, let alone a realistic chance of success. And that is before even considering the feasibility of the initiative or the change programme as a whole, or the perspective of the customer. A significant organisational challenge indeed.

Add to this the turbulent business environment organisations operate in today, including increasing competition, technological developments, shorter product life cycles, and more demanding customers. All the ingredients are in place to pursue faster and more successful innovation.

Extensive research and the testing of various concepts led to the development of our unique innovation platform, enabling organisations to convert new ideas into market-ready propositions more rapidly on a global scale. Both the client's business and its organisation are central to this approach. We help you innovate with the agility of a start-up and the strength of a corporate, making optimal use of your people's expertise.

In practice, we work closely with partners and associates to drive innovation projects to successful outcomes.

Mission

To strengthen the innovation capacity and competitive position of organisations by making better use of the knowledge and experience of stakeholders, with a particular focus on an organisation's own employees.

In practice, your people remain the most important assets of your organisation. — Innofication —

Core Values

Professional

Pursuing quality and applying knowledge with a pragmatic approach.

Results-Oriented

A clear focus while taking stakeholder interests into account.

Innovaties dienen hun toegevoegde waarde te bewijzen

Client-Focused

Setting aside ego and listening carefully. Approaching challenges from the client's perspective.

Enjoyment

A driver of energy, motivation, and collaboration.

Curious to Learn

Remaining open-minded and always willing to continue learning, including beyond one's own areas of expertise.

Corporate Social Responsibility

Making a constructive and sustainable contribution to the success of both businesses and society.

Management Team

Friso Muntjewerf MBA

CEO & Founder

Entrepreneur, Project Manager, and Innovation Management Consultant specialising in innovation, business development, and customer experience. He holds a Bachelor's degree in IT, a NIMA Marketing-C qualification, and an MBA with a specialisation in Business Development. He also lectures part-time in strategy, marketing, and entrepreneurship at Inholland University of Applied Sciences.

Ed de Keizer MBA

Partner

Specialised in financial management, financing, and organisational advisory services with a no-nonsense approach. Many years of experience at a major Dutch bank, holding a Master of Business Administration. Strong interest in innovation and entrepreneurship.

Ben van Heusden

CTO

Extensive track record in software development and complex architectures for enterprise clients. Developed the complete architecture for mission-critical cloud applications for a major telecom operator. Creativity and experience consistently deliver solutions to complex challenges.