We all have a lot to learn from the new generation of companies that have come out of the Silicon Valley revolution. Many of these entrepreneurial lessons have been codified in books, the new bibles for innovation — not just for entrepreneurs but also for managers looking to create new and innovative innovation businesses inside existing corporations. Companies that want to shake themselves out of their routines and generate innovation from inside take the Silicon Valley cookbook and start adding recipes from it to their own.
But it doesn’t always work. In our work at Change Logic, we’re finding again and again that established leadership practices, corporate cultures and identities, and organizational structures are far bigger obstacles to successful innovation than whether or not you can train a small and talented group to identify and prove market traction of a minimum viable offering.